Trails to Triumph: Embracing MEC’s Triple P Journey

November 2, 2023

9:35 am

- 10:00 am


Michele Guimond

VP Marketing


Discover how MEC’s unwavering commitment to People, Purpose, and Planet has shaped their journey from cooperative to private company, leading to remarkable success and a lasting impact on the outdoor community. With captivating stories and invaluable insights, Michele Guimond, MEC VP of Marketing, shares how MEC navigated the rugged terrain of transformation, while embracing the Western Canadian spirit of the mountains and showing resilience and triumph. Get ready to be inspired, motivated, and equipped with the tools to carve your own path to success while leaving a positive impact on the world we adventure in.

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