Agenda
November 6, 2024
Welcoming Remarks
Main Session Hall
Join RCC President Diane J. Brisebois and Michael E. LeBlanc, Senior Retail Advisor, as they kick off the Retail West Conference. Prepare for an inspiring day of learning, recognition, expanding your connections, and collaborating on new ideas.
Michael E. LeBlanc
Senior Retail Advisor
Retail Council of Canada
Diane J. Brisebois
President and CEO
Retail Council of Canada
Welcoming Remarks
November 6, 2024
8:30 AM - 8:45 AM PST
Main Session Hall
Join RCC President Diane J. Brisebois and Michael E. LeBlanc, Senior Retail Advisor, as they kick off the Retail West Conference. Prepare for an inspiring day of learning, recognition, expanding your connections, and collaborating on new ideas.
Speaking:
Michael E. LeBlanc
Senior Retail Advisor
Retail Council of Canada
Diane J. Brisebois
President and CEO
Retail Council of Canada
Best Buy Express on Embracing a Bold, Growth Mindset
Main Session Hall
Best Buy Canada’s Jennifer Barr will be joined by Bell’s Ivano Pirro to discuss the opening of 167 Best Buy Express stores in 5 months – believed to be a North American record.
They will discuss the impact of embracing a bold, growth mindset and how seizing unconventional opportunities – with agility and rapid adaptation – not only has the potential to deliver an enhanced customer experience and business results, but also ignite and energize teams. They will share the story of Best Buy Express’ journey from negotiations to the successful integration of two distinct cultures and what that’s meant for training, communication, decision-making, and operational execution. Leave feeling inspired to embrace unusual opportunities to define your path to growth.
Jennifer Barr
Vice President, Best Buy Express
Best Buy
Ivano Pirro
Vice-President, Retail Sales
Bell, Virgin Plus & Best Buy Express
Diane J. Brisebois
President and CEO
Retail Council of Canada
Best Buy Express on Embracing a Bold, Growth Mindset
November 6, 2024
8:45 AM - 9:15 AM PST
Main Session Hall
Best Buy Canada’s Jennifer Barr will be joined by Bell’s Ivano Pirro to discuss the opening of 167 Best Buy Express stores in 5 months – believed to be a North American record.
They will discuss the impact of embracing a bold, growth mindset and how seizing unconventional opportunities – with agility and rapid adaptation – not only has the potential to deliver an enhanced customer experience and business results, but also ignite and energize teams. They will share the story of Best Buy Express’ journey from negotiations to the successful integration of two distinct cultures and what that’s meant for training, communication, decision-making, and operational execution. Leave feeling inspired to embrace unusual opportunities to define your path to growth.
Sponsored by:
Speaking:
Jennifer Barr
Vice President, Best Buy Express
Best Buy
Ivano Pirro
Vice-President, Retail Sales
Bell, Virgin Plus & Best Buy Express
Diane J. Brisebois
President and CEO
Retail Council of Canada
Emerging Marketing Trends to Elevate Your Business
Eric Morris
Managing Director, Head of Retail
Google Canada
Main Session Hall
Get ahead of the curve and prepare for the marketing trends that will define retail in 2025 and beyond. In this session, Google Canada will explore how combining physical storefronts with e-commerce creates a winning strategy, maximizing market presence and customer engagement. Learn how to capitalize on your first-party data to drive deeper connections and personalized experiences. We’ll also examine how global events will impact online shopping behavior and what this means for your marketing strategy.
Emerging Marketing Trends to Elevate Your Business
November 6, 2024
9:15 AM - 9:45 AM PST
Main Session Hall
Get ahead of the curve and prepare for the marketing trends that will define retail in 2025 and beyond. In this session, Google Canada will explore how combining physical storefronts with e-commerce creates a winning strategy, maximizing market presence and customer engagement. Learn how to capitalize on your first-party data to drive deeper connections and personalized experiences. We’ll also examine how global events will impact online shopping behavior and what this means for your marketing strategy.
Speaking:
Eric Morris
Managing Director, Head of Retail
Google Canada
Winning the West: SMB Multi-Channel Success Strategies
Dr. Lana Porter
Senior Vice President
Leger
Main Session Hall
Western Canadian SMBs face unique challenges. Leger 360 consolidates new survey findings and research insights to identify the most powerful tactics for small to medium-sized retailers. Discover the role of all channels, from in-store to digital marketplaces, and their impact on retailer revenue. Explore the latest shopping trends, and media habits unique to Western Canada. Get ready for game-changing strategies to give your business the edge.
Winning the West: SMB Multi-Channel Success Strategies
November 6, 2024
9:50 AM - 10:25 AM PST
Main Session Hall
Western Canadian SMBs face unique challenges. Leger 360 consolidates new survey findings and research insights to identify the most powerful tactics for small to medium-sized retailers. Discover the role of all channels, from in-store to digital marketplaces, and their impact on retailer revenue. Explore the latest shopping trends, and media habits unique to Western Canada. Get ready for game-changing strategies to give your business the edge.
Sponsored by:
Speaking:
Dr. Lana Porter
Senior Vice President
Leger
Demystifying AI with Practical Applications for Retail
Main Session Hall
Watch for speaker and session details coming soon.
Demystifying AI with Practical Applications for Retail
November 6, 2024
10:25 AM - 10:55 AM PST
Main Session Hall
Watch for speaker and session details coming soon.
Lunch and Learn
Lunch and Learn
November 6, 2024
12:30 PM - 12:50 PM PST
Sponsored by:
Case Review: Collaborating on Retail Crime
Sgt. Craig Reynolds
Operations Support Unit
Vancouver Police Department
Main Session Hall
Collaboration is a major key to responding to and minimizing impact of retail crime. Join Sgt. Craig Reynolds from the Vancouver Police Department (VPD) for a comprehensive case review reflecting the work of the retail task force, outlining the opportunities for retailers to work with the VPD, sharing practical advice on how to collaborate with law enforcement to improve security, reduce crime, and protect your retail business.
Case Review: Collaborating on Retail Crime
November 6, 2024
2:50 PM - 3:20 PM PST
Main Session Hall
Collaboration is a major key to responding to and minimizing impact of retail crime. Join Sgt. Craig Reynolds from the Vancouver Police Department (VPD) for a comprehensive case review reflecting the work of the retail task force, outlining the opportunities for retailers to work with the VPD, sharing practical advice on how to collaborate with law enforcement to improve security, reduce crime, and protect your retail business.
Speaking:
Sgt. Craig Reynolds
Operations Support Unit
Vancouver Police Department
Innovating Retail: Insider Insights from Retail Leaders
Main Session Hall
An engaging session featuring one on one interviews with retail leaders to discuss their unique strategies for fostering growth and innovation while staying deeply connected with their local customer base. Gain valuable insights into how these trailblazers are shaping the future of retail through creative approaches and customer-centric practices.
Watch for retail leaders joining this session.
Jeff Driedger
President
Big Box Outlet
Brenda Kirk
SVP, Operations & Merchandising
Pattison Food Group
Michael E. LeBlanc
Senior Retail Advisor
Retail Council of Canada
Innovating Retail: Insider Insights from Retail Leaders
November 6, 2024
3:25 PM - 4:00 PM PST
Main Session Hall
An engaging session featuring one on one interviews with retail leaders to discuss their unique strategies for fostering growth and innovation while staying deeply connected with their local customer base. Gain valuable insights into how these trailblazers are shaping the future of retail through creative approaches and customer-centric practices.
Watch for retail leaders joining this session.
Speaking:
Jeff Driedger
President
Big Box Outlet
Brenda Kirk
SVP, Operations & Merchandising
Pattison Food Group
Michael E. LeBlanc
Senior Retail Advisor
Retail Council of Canada
Interested in speaking opportunities at Retail West?
Contact rccsponsorship@retailcouncil.org for more information.