Agenda

November 6, 2024

7:30 AM - 4:00 PM PST
Registration Open
7:30 AM - 8:30 AM PST
Networking Breakfast
8:30 AM - 8:45 AM PST

Welcoming Remarks

Main Session Hall

Join RCC President Diane J. Brisebois and Michael E. LeBlanc, Senior Retail Advisor, as they kick off the Retail West Conference. Prepare for an inspiring day of learning, recognition, expanding your connections, and collaborating on new ideas.

Michael E. LeBlanc

Senior Retail Advisor

Retail Council of Canada

Diane J. Brisebois

President and CEO

Retail Council of Canada

8:45 AM - 9:15 AM PST

Best Buy Express on Embracing a Bold, Growth Mindset

Main Session Hall

Best Buy Canada’s Jennifer Barr will be joined by Bell’s Ivano Pirro to discuss the opening of 167 Best Buy Express stores in 5 months – believed to be a North American record.

They will discuss the impact of embracing a bold, growth mindset and how seizing unconventional opportunities – with agility and rapid adaptation – not only has the potential to deliver an enhanced customer experience and business results, but also ignite and energize teams. They will share the story of Best Buy Express’ journey from negotiations to the successful integration of two distinct cultures and what that’s meant for training, communication, decision-making, and operational execution. Leave feeling inspired to embrace unusual opportunities to define your path to growth.

Jennifer Barr

Vice President, Best Buy Express

Best Buy

Ivano Pirro

Vice-President, Retail Sales

Bell, Virgin Plus & Best Buy Express

Diane J. Brisebois

President and CEO

Retail Council of Canada

9:15 AM - 9:45 AM PST

Emerging Marketing Trends to Elevate Your Business

Eric Morris

Managing Director, Head of Retail

Google Canada

Main Session Hall

Get ahead of the curve and prepare for the marketing trends that will define retail in 2025 and beyond. In this session, Google Canada will explore how combining physical storefronts with e-commerce creates a winning strategy, maximizing market presence and customer engagement. Learn how to capitalize on your first-party data to drive deeper connections and personalized experiences. We’ll also examine how global events will impact online shopping behavior and what this means for your marketing strategy. 

9:45 AM - 9:50 AM PST
Fast Five Sponsor Highlight
9:50 AM - 10:25 AM PST

Winning the West: SMB Multi-Channel Success Strategies

Dr. Lana Porter

Senior Vice President

Leger

Main Session Hall

Western Canadian SMBs face unique challenges. Leger 360 consolidates new survey findings and research insights to identify the most powerful tactics for small to medium-sized retailers. Discover the role of all channels, from in-store to digital marketplaces, and their impact on retailer revenue. Explore the latest shopping trends, and media habits unique to Western Canada. Get ready for game-changing strategies to give your business the edge.

10:25 AM - 10:55 AM PST

Demystifying AI with Practical Applications for Retail

Main Session Hall

Watch for speaker and session details coming soon.

10:55 AM - 11:30 AM PST
Networking Break
11:30 AM - 12:15 PM PST
Morning Concurrent Sessions
12:15 PM - 1:30 PM PST
Networking Lunch
12:30 PM - 12:50 PM PST

Lunch and Learn

1:30 PM - 2:15 AM PST
Afternoon Concurrent Sessions
2:15 PM - 2:45 PM PST
Networking Break
2:45 PM - 2:50 PM PST
RCC Member Update
2:50 PM - 3:20 PM PST

Case Review: Collaborating on Retail Crime  

Sgt. Craig Reynolds

Operations Support Unit

Vancouver Police Department

Main Session Hall

Collaboration is a major key to responding to and minimizing impact of retail crime. Join Sgt. Craig Reynolds from the Vancouver Police Department (VPD) for a comprehensive case review reflecting the work of the retail task force, outlining the opportunities for retailers to work with the VPD, sharing practical advice on how to collaborate with law enforcement to improve security, reduce crime, and protect your retail business.

3:20 PM - 3:25 PM PST
Fast Five Sponsor Highlight
3:25 PM - 4:00 PM PST

Innovating Retail: Insider Insights from Retail Leaders 

Main Session Hall

An engaging session featuring one on one interviews with retail leaders to discuss their unique strategies for fostering growth and innovation while staying deeply connected with their local customer base. Gain valuable insights into how these trailblazers are shaping the future of retail through creative approaches and customer-centric practices. 

Watch for retail leaders joining this session.

Jeff Driedger

President

Big Box Outlet

Brenda Kirk

SVP, Operations & Merchandising

Pattison Food Group

Michael E. LeBlanc

Senior Retail Advisor

Retail Council of Canada

4:00 PM - 4:00 PM PST
Closing Remarks
4:00 PM - 5:00 PM PST
Networking Reception

Interested in speaking opportunities at Retail West?

Contact rccsponsorship@retailcouncil.org for more information.