How to Maximize Your Share of Multicultural Growth

November 2, 2023

10:35 am

- 11:00 am


Kevin Lacey

SVP, Consulting Services

Environics Analytics

In order to satisfy the needs of multicultural consumers in Western Canada, brands must understand and identify the regions and channels that offer the greatest opportunity to meet this demographic’s expectations. 

Join Kevin Lacey, SVP of Consulting Services at Environics Analytics, as he discusses how retailers in Western Canada can leverage multicultural insights—grounded in geography—to inform local activation that will maximize trips, volume and market share.

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