Balancing AI’s Potential and Brand Integrity

November 2, 2023

11:30 am

- 12:15 pm


Adam Luck

Managing Director


As AI continues to transform marketing efforts, it offers unique advantages in personalizing customer experiences, improving marketing performance, and streamlining marketing processes. However, despite AI’s promising potential, many organizations are imposing strict limitations on its use, others banning deployment altogether. In this session, we will delve into strategies for leveraging AI’s marketing power while mitigating brand risks. Join us to learn how to strike the right balance and harness the full potential of AI for marketing success without compromising brand integrity.

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