Behind the AI Curtain: Amplifying Impact, Anchoring Integrity

November 2, 2023

11:30 am

- 12:15 pm


Adam Luck

Managing Director


Viktoriia Isler

Group Account Director

DAC Vancouver

David Waterfall

VP of Marketing

Mr. Lube Canada

Salon A

AI is revolutionizing marketing, ushering in enhanced personalization and streamlined processes. Yet, its power comes with concerns, leading some brands to set boundaries or even sidestep its use. In this session, discover how to masterfully tap into AI’s strengths while safeguarding your brand’s essence. Learn to wield AI for marketing triumph, always keeping your brand’s integrity front and center.

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