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Balancing AI’s Potential and Brand Integrity

November 2, 2023

11:30 am

- 12:15 pm

Speakers:

Adam Luck

Managing Director

DAC

Adam Luck

Managing Director

DAC logo

Adam Luck is a digital agency leader with 20+ years driving results for clients and agencies alike. Adam focuses on understanding client challenges/opportunities and assembling talented people to help solve the problem collaboratively. Currently Adam is serving as the Managing Director, Canada for DAC, an international digital performance agency recognized by Forrester as one of the top Performance Marketing Agencies globally. Previously Adam has worked at some of Canada’s finest media and creative agencies including Initiative, Reprise, Grip Limited, and Cossette. Adam is an HBA graduate from the Ivey Business School at Western University.

Speaking at:

As AI continues to transform marketing efforts, it offers unique advantages in personalizing customer experiences, improving marketing performance, and streamlining marketing processes. However, despite AI’s promising potential, many organizations are imposing strict limitations on its use, others banning deployment altogether. In this session, we will delve into strategies for leveraging AI’s marketing power while mitigating brand risks. Join us to learn how to strike the right balance and harness the full potential of AI for marketing success without compromising brand integrity.

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