Canadian shoppers are increasingly “choiceful,” undecided, and navigating economic headwinds, making them harder to reach. So, how can marketers respond effectively? In this keynote, Google’s Aria Patel will cut through the noise and introduce a powerful framework of Flexibility, Knowledge, and Trust. Discover how to harness Google’s AI Marketing Engine to turn uncertainty into your biggest opportunity. Learn tangible strategies to activate your data, empower your stores, and experiment with confidence. This session is for retailers ready to accelerate business growth and build a resilient marketing strategy for the year ahead.
September 25, 2025
2:20 pm
- 2:50 pm
