Agenda

The Shifting Psychology of the Canadian Consumer: Why B.C. Leads the Way

September 25, 2025

9:55 am

- 10:25 am

Speakers:

Steve Mossop

Executive Vice-President, Western Canada

Leger

In this keynote, Steve Mossop, Executive Vice President at Leger, shares cutting-edge insights from hundreds of polls released over the past year—including Leger’s tracking on economic confidence, inflation sentiment, and consumer trust—this session explores how attitudes are shifting across the country, with British Columbia standing out in bold relief. Steve unpacks what these shifts mean for retailers: from rising price sensitivity and eroding brand loyalty to increasing demand for ethical and transparent business practices. Expect a data-driven roadmap to help future-proof your customer strategy in a province that often leads the national curve.

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