Agenda
November 6, 2024
Welcoming Remarks
Santo Ligotti
Vice President, Marketing and Member Services
Retail Council of Canada
Main Session Hall
Join RCC Vice President, Marketing and Member Services, Santo Ligotti, as he sets the stage for an incredible day. Embark on an exciting journey that promises to inspire and inform, connect with leading experts and expand your network as you explore new opportunities and strategies for advancing your retail operations in Western Canada.
Welcoming Remarks
November 6, 2024
8:30 AM - 8:45 AM PST
Main Session Hall
Join RCC Vice President, Marketing and Member Services, Santo Ligotti, as he sets the stage for an incredible day. Embark on an exciting journey that promises to inspire and inform, connect with leading experts and expand your network as you explore new opportunities and strategies for advancing your retail operations in Western Canada.
Speaking:
Santo Ligotti
Vice President, Marketing and Member Services
Retail Council of Canada
Best Buy Express on Embracing a Bold, Growth Mindset
Main Session Hall
Best Buy Canada’s Jennifer Barr will be joined by Bell’s Ivano Pirro to discuss the opening of 167 Best Buy Express stores in 5 months – believed to be a North American record.
They will discuss the impact of embracing a bold, growth mindset and how seizing unconventional opportunities – with agility and rapid adaptation – not only has the potential to deliver an enhanced customer experience and business results, but also ignite and energize teams. They will share the story of Best Buy Express’ journey from negotiations to the successful integration of two distinct cultures and what that’s meant for training, communication, decision-making, and operational execution. Leave feeling inspired to embrace unusual opportunities to define your path to growth.
Jennifer Barr
Vice President, Best Buy Express
Best Buy Canada
Ivano Pirro
Vice-President, Retail Sales
Bell, Virgin Plus & Best Buy Express
Michael E. LeBlanc
Senior Retail Advisor
Retail Council of Canada
Best Buy Express on Embracing a Bold, Growth Mindset
November 6, 2024
8:45 AM - 9:15 AM PST
Main Session Hall
Best Buy Canada’s Jennifer Barr will be joined by Bell’s Ivano Pirro to discuss the opening of 167 Best Buy Express stores in 5 months – believed to be a North American record.
They will discuss the impact of embracing a bold, growth mindset and how seizing unconventional opportunities – with agility and rapid adaptation – not only has the potential to deliver an enhanced customer experience and business results, but also ignite and energize teams. They will share the story of Best Buy Express’ journey from negotiations to the successful integration of two distinct cultures and what that’s meant for training, communication, decision-making, and operational execution. Leave feeling inspired to embrace unusual opportunities to define your path to growth.
Sponsored by:
Speaking:
Jennifer Barr
Vice President, Best Buy Express
Best Buy Canada
Ivano Pirro
Vice-President, Retail Sales
Bell, Virgin Plus & Best Buy Express
Michael E. LeBlanc
Senior Retail Advisor
Retail Council of Canada
Winning the West: SMB Multi-Channel Success Strategies
Dr. Lana Porter
Senior Vice President
Leger
Main Session Hall
Western Canadian SMBs face unique challenges. Leger 360 consolidates new survey findings and research insights to identify the most powerful tactics for small to medium-sized retailers. Discover the role of all channels, from in-store to digital marketplaces, and their impact on retailer revenue. Explore the latest shopping trends, and media habits unique to Western Canada. Get ready for game-changing strategies to give your business the edge.
Winning the West: SMB Multi-Channel Success Strategies
November 6, 2024
9:15 AM - 9:45 AM PST
Main Session Hall
Western Canadian SMBs face unique challenges. Leger 360 consolidates new survey findings and research insights to identify the most powerful tactics for small to medium-sized retailers. Discover the role of all channels, from in-store to digital marketplaces, and their impact on retailer revenue. Explore the latest shopping trends, and media habits unique to Western Canada. Get ready for game-changing strategies to give your business the edge.
Sponsored by:
Speaking:
Dr. Lana Porter
Senior Vice President
Leger
Harnessing Intelligent Pricing and Electronic Shelf Labels: The Key to Retail Competitiveness in the AI Era
Ivan Pak
Chief Business Development Officer
Smart Label Solutions
Fast Five Sponsor Highlight
Discover how Intelligent Pricing and Electronic Shelf Labels (ESLs) are transforming the retail industry. In this session Smart Label Solutions will explore how AI-driven Intelligent Pricing allows for dynamic, data-informed adjustments to pricing strategies, maximizing revenue and enhancing customer satisfaction. Join us to learn how integrating these technologies can give your retail operations a competitive edge in today’s fast-paced market.
Harnessing Intelligent Pricing and Electronic Shelf Labels: The Key to Retail Competitiveness in the AI Era
November 6, 2024
9:45 AM - 9:50 AM PST
Fast Five Sponsor Highlight
Discover how Intelligent Pricing and Electronic Shelf Labels (ESLs) are transforming the retail industry. In this session Smart Label Solutions will explore how AI-driven Intelligent Pricing allows for dynamic, data-informed adjustments to pricing strategies, maximizing revenue and enhancing customer satisfaction. Join us to learn how integrating these technologies can give your retail operations a competitive edge in today’s fast-paced market.
Sponsored by:
Speaking:
Ivan Pak
Chief Business Development Officer
Smart Label Solutions
Demystifying AI with Practical Applications for Retail
Rob Dunlap
Partner and Generative AI Practice Leader
IBM Consulting
Main Session Hall
Retailers today face numerous challenges in delivering exceptional customer experiences, optimizing supply chains, and driving profitability. Artificial Intelligence (AI) offers untapped potential to address these issues and more. This keynote will consider how leading retailers are harnessing AI to revolutionize their businesses. We’ll discuss real-world use cases spanning personalized recommendations, predictive inventory management, and automated customer service, and intelligent fraud detection. These examples will explore the power of AI to augment human expertise, reduce costs, and create seamless omnichannel experiences.
Demystifying AI with Practical Applications for Retail
November 6, 2024
9:50 AM - 10:25 AM PST
Main Session Hall
Retailers today face numerous challenges in delivering exceptional customer experiences, optimizing supply chains, and driving profitability. Artificial Intelligence (AI) offers untapped potential to address these issues and more. This keynote will consider how leading retailers are harnessing AI to revolutionize their businesses. We’ll discuss real-world use cases spanning personalized recommendations, predictive inventory management, and automated customer service, and intelligent fraud detection. These examples will explore the power of AI to augment human expertise, reduce costs, and create seamless omnichannel experiences.
Sponsored by:
Speaking:
Rob Dunlap
Partner and Generative AI Practice Leader
IBM Consulting
Future Proof: Building and Enabling Tomorrow’s Retail Leader
Main Session Hall
This session dives into the strategies, skills, and innovations necessary for cultivating the next generation of retail leaders. As the retail landscape shifts at an unprecedented pace, this session will explore how to foster adaptive leadership, embrace digital transformation, and drive team resilience in the face of change. Attendees will gain insights into creating future-ready workplaces that not only attract top talent but also equip them with the tools and vision to lead successfully in a dynamic and competitive environment.
Jackie Ross
Principal
JRoss Retail Recruiters
Carla Ladeira
Human Resources Director
JAK'S Beer Wine & Spirits
Lindsay Winslow
Manager – HR Business Partnerships West Division
Rexall Pharmacy Group
Future Proof: Building and Enabling Tomorrow’s Retail Leader
November 6, 2024
11:00 AM - 11:45 AM PST
Main Session Hall
This session dives into the strategies, skills, and innovations necessary for cultivating the next generation of retail leaders. As the retail landscape shifts at an unprecedented pace, this session will explore how to foster adaptive leadership, embrace digital transformation, and drive team resilience in the face of change. Attendees will gain insights into creating future-ready workplaces that not only attract top talent but also equip them with the tools and vision to lead successfully in a dynamic and competitive environment.
Sponsored by:
Speaking:
Jackie Ross
Principal
JRoss Retail Recruiters
Carla Ladeira
Human Resources Director
JAK'S Beer Wine & Spirits
Lindsay Winslow
Manager – HR Business Partnerships West Division
Rexall Pharmacy Group
AI in Retail: Proof of Concept to Production
British Ballroom
Learn how AI is enabling retailers to drive productivity throughout their business and deliver meaningful customer experiences. This session will explore the importance of taking a holistic approach to embracing AI, including process, people, data, technology, automation, machine learning and generative AI, to enhance product discovery, increase conversion rates, build stronger customer loyalty, and increase employee engagement. Discover best practices and innovative approaches to integrating AI into all strategic aspects of a retail organization.
Cari Covent
Head of Artificial Intelligence and Emerging Technology
Canadian Tire Corporation
Michael E. LeBlanc
Senior Retail Advisor
Retail Council of Canada
AI in Retail: Proof of Concept to Production
November 6, 2024
11:00 AM - 11:45 AM PST
British Ballroom
Learn how AI is enabling retailers to drive productivity throughout their business and deliver meaningful customer experiences. This session will explore the importance of taking a holistic approach to embracing AI, including process, people, data, technology, automation, machine learning and generative AI, to enhance product discovery, increase conversion rates, build stronger customer loyalty, and increase employee engagement. Discover best practices and innovative approaches to integrating AI into all strategic aspects of a retail organization.
Speaking:
Cari Covent
Head of Artificial Intelligence and Emerging Technology
Canadian Tire Corporation
Michael E. LeBlanc
Senior Retail Advisor
Retail Council of Canada
Why Value First Messaging Matters…With the 2024 Consumer Always Hunting the Best Deals
Andy Priestman
Director of Business Development & Innovation TC In-Store
TC Transcontinental
Lunch and Learn
Discover practical ideas to drive value messaging while enhancing customer engagement as well as exploration and education in-store. Look at how you can build positive brand equity with a look at examples from leading retailers including grocery and convenience and leave with innovative ideas to take back to the team.
Why Value First Messaging Matters…With the 2024 Consumer Always Hunting the Best Deals
November 6, 2024
12:05 PM - 12:25 PM PST
Lunch and Learn
Discover practical ideas to drive value messaging while enhancing customer engagement as well as exploration and education in-store. Look at how you can build positive brand equity with a look at examples from leading retailers including grocery and convenience and leave with innovative ideas to take back to the team.
Sponsored by:
Speaking:
Andy Priestman
Director of Business Development & Innovation TC In-Store
TC Transcontinental
Creative and Competitive Retail Strategies
British Ballroom
Learn how brands can respond to shifting consumer demands, from increased discounting expectations to evolving online and in-store experiences. Discover innovative approaches to enhance both digital and physical shopping journeys, boost average basket size, and retain customers in a highly competitive market. Join us as we explore creative solutions for adapting to current trends and setting a strong foundation for the future.
Briannah Fisher
Senior Manager, Digital + Content Marketing
Trail Appliances BC
Lauren Megson
Canadian Regional Manager of Retail Sales
Fjällräven
Rachel Mielke
Founder & CEO
Hillberg & Berk
Laura van der Veer
Co-Founder
She Summits
Creative and Competitive Retail Strategies
November 6, 2024
1:00 PM - 1:45 PM PST
British Ballroom
Learn how brands can respond to shifting consumer demands, from increased discounting expectations to evolving online and in-store experiences. Discover innovative approaches to enhance both digital and physical shopping journeys, boost average basket size, and retain customers in a highly competitive market. Join us as we explore creative solutions for adapting to current trends and setting a strong foundation for the future.
Speaking:
Briannah Fisher
Senior Manager, Digital + Content Marketing
Trail Appliances BC
Lauren Megson
Canadian Regional Manager of Retail Sales
Fjällräven
Rachel Mielke
Founder & CEO
Hillberg & Berk
Laura van der Veer
Co-Founder
She Summits
Prosper Together: Shaping Retail for the Next Generation of Shoppers
David Katz
Founder & CEO
Plastic Bank
Main Session Hall
How can the retail sector innovate to meet the demands of a generation seeking more than just products?
David Katz, Founder and CEO of Plastic Bank, invites retail leaders to reimagine their businesses as powerful agents of growth in the purpose economy. With the next generation of customers expecting businesses to create social and environmental impact, retailers need to offer more than just sustainable product lines to their shoppers.
In this session, David will illustrate how integrating circular strategies wins shopper trust, boosts profitability, and fortifies brand identity. He will unpack how cultivating a prosperity mindset allows retailers to stay relevant and thrive in the changing landscape.
Your business has the opportunity to lead the shift from linear to circular value, create meaningful shopper experiences, and share prosperity with the people and the planet. Are you ready to shape the future of retail?
Prosper Together: Shaping Retail for the Next Generation of Shoppers
November 6, 2024
1:00 PM - 1:45 PM PST
Main Session Hall
How can the retail sector innovate to meet the demands of a generation seeking more than just products?
David Katz, Founder and CEO of Plastic Bank, invites retail leaders to reimagine their businesses as powerful agents of growth in the purpose economy. With the next generation of customers expecting businesses to create social and environmental impact, retailers need to offer more than just sustainable product lines to their shoppers.
In this session, David will illustrate how integrating circular strategies wins shopper trust, boosts profitability, and fortifies brand identity. He will unpack how cultivating a prosperity mindset allows retailers to stay relevant and thrive in the changing landscape.
Your business has the opportunity to lead the shift from linear to circular value, create meaningful shopper experiences, and share prosperity with the people and the planet. Are you ready to shape the future of retail?
Speaking:
David Katz
Founder & CEO
Plastic Bank
Emerging Marketing Trends to Elevate Your Business
Eric Morris
Managing Director, Head of Retail
Google Canada
Main Session Hall
Get ahead of the curve and prepare for the marketing trends that will define retail in 2025 and beyond. In this session, Google Canada will explore how combining physical storefronts with e-commerce creates a winning strategy, maximizing market presence and customer engagement. Learn how to capitalize on your first-party data to drive deeper connections and personalized experiences. We’ll also examine how global events will impact online shopping behavior and what this means for your marketing strategy.
Emerging Marketing Trends to Elevate Your Business
November 6, 2024
2:20 PM - 2:50 PM PST
Main Session Hall
Get ahead of the curve and prepare for the marketing trends that will define retail in 2025 and beyond. In this session, Google Canada will explore how combining physical storefronts with e-commerce creates a winning strategy, maximizing market presence and customer engagement. Learn how to capitalize on your first-party data to drive deeper connections and personalized experiences. We’ll also examine how global events will impact online shopping behavior and what this means for your marketing strategy.
Speaking:
Eric Morris
Managing Director, Head of Retail
Google Canada
Case Review: Collaborating on Retail Crime
Sgt. Craig Reynolds
Operations Support Unit
Vancouver Police Department
Main Session Hall
Collaboration is a major key to responding to and minimizing impact of retail crime. Join Sgt. Craig Reynolds from the Vancouver Police Department (VPD) for a comprehensive case review reflecting the work of the retail task force, outlining the opportunities for retailers to work with the VPD, sharing practical advice on how to collaborate with law enforcement to improve security, reduce crime, and protect your retail business.
Case Review: Collaborating on Retail Crime
November 6, 2024
2:50 PM - 3:20 PM PST
Main Session Hall
Collaboration is a major key to responding to and minimizing impact of retail crime. Join Sgt. Craig Reynolds from the Vancouver Police Department (VPD) for a comprehensive case review reflecting the work of the retail task force, outlining the opportunities for retailers to work with the VPD, sharing practical advice on how to collaborate with law enforcement to improve security, reduce crime, and protect your retail business.
Sponsored by:
Speaking:
Sgt. Craig Reynolds
Operations Support Unit
Vancouver Police Department
Innovating Retail: Insider Insights from Retail Leaders
Main Session Hall
An engaging session featuring one on one interviews with retail leaders to discuss their unique strategies for fostering growth and innovation while staying deeply connected with their local customer base. Gain valuable insights into how these trailblazers are shaping the future of retail through creative approaches and customer-centric practices.
Jeff Driedger
President
Big Box Outlet
Brenda Kirk
SVP, Operations & Merchandising
Pattison Food Group
David Luba
Co-founder, Head of Partnerships
Veritree
Michael E. LeBlanc
Senior Retail Advisor
Retail Council of Canada
Innovating Retail: Insider Insights from Retail Leaders
November 6, 2024
3:25 PM - 4:15 PM PST
Main Session Hall
An engaging session featuring one on one interviews with retail leaders to discuss their unique strategies for fostering growth and innovation while staying deeply connected with their local customer base. Gain valuable insights into how these trailblazers are shaping the future of retail through creative approaches and customer-centric practices.
Sponsored by:
Speaking:
Jeff Driedger
President
Big Box Outlet
Brenda Kirk
SVP, Operations & Merchandising
Pattison Food Group
David Luba
Co-founder, Head of Partnerships
Veritree
Michael E. LeBlanc
Senior Retail Advisor
Retail Council of Canada
Interested in speaking opportunities at Retail West?
Contact rccsponsorship@retailcouncil.org for more information.