Survey. Segment. Scale: The New Retail Data Playbook

Ransom graduated from the Ivey Business School and spent 7 years in the Consumer Packaged Goods industry at SC Johnson, in both Sales and Marketing. Ransom became the youngest member of the Canadian Leadership Team, managed SCJ’s largest client (Walmart), and managed iconic brands like Ziploc, Windex, and OFF. In 2015, after a chance meeting with Apple co-founder, Steve Wozniak, Ransom founded Caddle, a mobile-first consumer insights marketplace working with brands like Walmart, P&G, Domino’s, Nestlé, and PepsiCo. Caddle was recently named a Metabridge Top 15 Canadian Scale Up, and featured in MacLeans as one of the Top 50 Fastest Growing Start Ups in Canada. Ransom also recently was awarded Father of the Year for his superb fathering of his two kids and dog. 

With over 15 years of experience in retail, real estate, marketing, financial services, analytics, customer insights and geodemography, Michael brings his passion for combining technical and analytical expertise to deliver data-driven insights in support of strategic objectives. His expertise lies in leveraging omnichannel opportunities to help retail clients find the best location opportunities and to develop the optimum media mix in reaching targeted consumers for future growth.