Breakfast and Networking Hall Open
In Conversation with ARITZIA's Sally Parrott
In this intimate conversation Kevin Graff sits down with ARITZIA's Senior Vice President of Marketing, Sally Parrott to discuss why in the challenging segment of fashion, ARITZIA continues to delight a discerning segment of consumers.
"Fast Five" Sponsor Highlight
Never Mind Millennials… Here Comes Gen Z!
How are the different generations shopping? Finally, fresh off the press, Western Canadian data on values and aspirations that are driving decisions not only for retail but for experiential entertainment. Join us for the most current map of customer needs and wants by generation with a special look at Gen Z and geographical preferences and behaviour.
Representing Retail: An RCC Member Update
Get the latest update on government relation activities based out of Retail Council of Canada's pacific office. Learn the status and details of our goals to support retailers with small plastics bans, changes to labour law, the roll out of new legislation related to retail cannabis and the federal election.
"Fast Five" Sponsor Highlight
Recruit, Engage, Repeat: Strategies for a Strong Employer Brand
Retailers are feeling the struggle in building strong teams through recruitment and employee engagement. Learn strategies that leverage digital tools to enhance an employer’s ability to recruit strategically. Learn how to strengthen your employer brand storytelling and lead capture with social media, how predictive analytics are your friend and why video interviewing is a tool that allows you to better connect with candidates.
Where to Invest Time and Energy to Maximize ROI in Digital Marketing
SEO, Google, Facebook, Instagram and Influencer marketing are all competing for your dollar but where will you get results? This session will give you the insights to consider when planning your layered campaign and will reveal how you can maximize each of your investments.
Harness the Power of Your Data
New technologies promise better customer shopping experiences, nimbler inventory management, and expanded access to diverse data that provide retailers with critical real-time insights into their business. To harness these innovations, management must take a proactive approach in close collaboration with diverse teams within their organization.
A.M. Concurrent Session
Lunch and Networking
Lunch & Learn
Retail Cannabis One Year Later
One year later we welcome west coast cannabis retailers back to the stage to discuss solutions found and emerging challenges in a highly regulated sector of retail. Creating an engaging in-store experience, educating consumers and integrating into the traditional business and retail communities have been a few of the hurdles that all Canadian retailers can take lessons from.
Building an Integrated Media Strategy in a Profoundly Digital World
Retailers are witnessing digital only advertisers follow their lead by incorporating traditional channels like flyers, broadcast, OOH into their media strategy. What's in the secret sauce? In this session top retailers come together to discuss the state of advertising today, the challenges, the victories and how they are experiencing success through data-drive, integrated strategies that elverage the strength of traditional media combined with digital media.
eCommerce: Black Friday Ready
Black Friday is the pinnacle of the holiday season special sale events days with 40% of Canadian intending to shop and take advantage of the deals. RCC’s and Leger’s Holiday Shopping Survey in 2018 identified even higher online sales on Cyber Monday. Are you ready for your busiest ecommerce weekend of the year? Websites cash, deliveries encounter delays and customers get frustrated. Join us for a lively discussion with retailers who are have been strategically preparing for this weekend of retail-mania.
From Good to Great: Branding as a Business Strategy
When consumer decision making is differentiated with emotion and experience instead of price-points and product features, a brand goes from good to great when it connects with customers on a deeper level. Hear from Adam Coates, Chief Commercial Officer with Westleaf, a company who has set the bar high and is making an impact not only with their customers but with employees and the communities around them, proving sound business strategy is strengthened with great branding.
Thriving in the Era of Personalization
Saje Natural Wellness emphasizes customer experience while striving to build the largest wellness community. Janelle Shiplett, VP of Digital will delve into how Saje is working to create relevancy in each community with personal experiences in brick and mortar while also attempting to create more personalization and greater experiential value on their digital platform.
Capture First Party Data & Build Trust with Your Customers
When companies take on the challenge of properly collecting and harnessing first party data, the results are incredible. Retailers can increase foot traffic to their physical and online stores and create ROI-boosting campaigns that crush sales targets.
The Economic Future for Western Retailers
Steve Mossop, President of Insights West will take us through how Canadians, and in particular Western Canadians, foresee the future of the national economy and their personal finances unfolding. Discover what Canadians are thinking about and how this will impact retailers of all sizes.
Deciding How To Decide: The Changing Face of Retail Decision Making
With the modern transformation of the workplace and the relentless pace of change in the retail industry, retail executives are being challenged to explore and adapt to a different culture of decision making in their enterprises. The top-down model is giving way to a nimble, agile and more inclusive process, powered by data/AI and a relentless focus on their customers, a stronger more engaged employee at all levels, and a next generation employee.
Join Peter Higgins as he shares his insights on how this has impacted the approach to critical thinking for leaders in the retail industry.