How The Chinese Market is Influencing Retail’s Evolution in Canada

October 27, 2022

2:45 pm

- 3:15 pm


Kostya Polyakov

Kostya Polyakov

National Industry Leader for Consumer and Retail Practice

KPMG Canada

Retailers across Canada are eager to understand the mindset and behaviours of the more than 1.8 million Chinese-Canadian consumers. In a reality where shopping is truly becoming boundless, what is the new learning retailers can incorporate from the behaviours of Chinese consumers as it relates to the evolving meaning of “buy whatever, whenever and wherever”. KPMG’s National Leader for Consumer and Retail, Kostya Polyakov, explores buying behaviors and how these trends are continuing to shape the retail industry. A special focus will be given to how these trends are amplified in Western Canada.

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