Leading with Purpose to Transform Canada’s Authority on Play, with Mastermind Toys’ CEO Sarah Jordan

October 27, 2022

8:45 am

- 9:15 am


Sarah Jordan

Sarah Jordan


Mastermind Toys

Mastermind Toys’ CEO Sarah Jordan shares her journey of reinventing a beloved Canadian brand, while empowering their renowned team of Play Experts in stores, their Warehouse and Play HQ, to deliver moments of wonder for customers. Sarah dives into lessons learned in leading a purpose-driven organization, from defining and articulating your brand purpose to creating a culture of customer obsession by focusing on the employee experience. Through launching a market-leading digital ecosystem to unveiling a new sub-brand and namesake private brand collection, Mastermind Toys is on a growth trajectory and, in this session, Sarah shares how the power of authentic storytelling to all stakeholders ignites a retailer’s potential.

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