In the face of rapidly changing internet technology retail marketers are challenged to build strong bonds between their brands and consumers. With the demise of the third-party cookie, building and measuring this bond will become even more of a challenge. In this session, Scott Feldman, Canadian CI360 Solutions executive with SAS shares how to capitalize on the opportunity of “madtech”, the convergence of marketing and advertising technology and how to prepare from a consumer experience perspective. Retailers can now feel confident about how to build a holistic, compelling customer experience across new digital channels such as streaming, in-game, and in-app as well as new environments like the metaverse.
October 27, 2022
- 12:15 pm