In the face of rapidly changing technology, retail marketers have been challenged to build strong bonds between their brands and consumers across every channel. With the demise of the third-party cookie, building and measuring this bond has become even more of a challenge for every retailer. In this session, SAS Institutes Canadian MarTech Solutions executive, Scott Feldman, shares how the shift away from CRMs and MAPs to Customer Data Platforms (CDPs) is how retail marketers are addressing this challenge and how they are improving the consumer experience today. Learn how retail marketers are leveraging multiple channels and building holistic, compelling, and seamless customer experiences with their CDP at the center of their marketing efforts.
October 27, 2022
- 12:15 pm