Zayn is responsible for developing the growth strategy for several key product categories at Best Buy Canada. Leading a team of merchants and product managers, he’s focused on driving engaging launches, diversifying the product mix and creating strong vendor partnerships.

Known as Best Buy’s resident merchandising futurist, Zayn has a passion for innovation and identifying exciting new technology. He’s responsible for ensuring that the retailer is first-to-market for any new tech-enabled products that customers will be interested in, so that Best Buy is always the benchmark for the latest and greatest tech selection.

Zayn has held a number of progressively senior roles in merchandising at Best Buy and has worked with almost every category of products. His entrepreneurial mindset, outside the box thinking, strategic approach to partnership and steadfast leadership have been integral in Best Buy’s success. He is a co-fonder and executive sponsor for Best Buy’s Mentorship and Acceleration Program for Black and Indigienous entrepreneurs.

Zayn holds a Bachelor of Commerce in Entrepreneurial Management from Royal Roads University.