Sarah Jordan is CEO of Mastermind Toys, the nation’s largest specialty toy and kids book store and Canada’s Authority on Play. She leads 68 stores coast-to-coast and online, with thousands of employees from teams across their stores, Play HQ (head office) and warehouse, and creates a world-class employee and customer experience. Recently, Mastermind Toys was named a 2022 winner of Canada’s Best Managed Companies and won the 2022 Retail Marketing award at the Excellence in Retailing Awards. In 2021, Mastermind Toys won the Omni Channel Award at Retail Council of Canada’s Excellence in Retailing Awards for their digital transformation and Sarah received the Innovation Award at the Women of Inspiration Awards by the Universal Womens Network.

Sarah is a passionate, authentic, purpose-driven CEO with deep expertise in customer & employee experience, digital innovation and brand-centric reinvention. Previously she was the Senior Vice President, Customer Experience and Omni Channel Strategy at Scotiabank and she spent a decade with Boston Consulting Group, where she advised Fortune 500 companies on large scale retail customer centric transformations and cultural change. Sarah holds both an MBA and an Engineering degree from Queen’s University.

She is a board member at Wawanesa Mutual Insurance Company, the largest Canadian Property and Casualty Mutual Insurer with $4.2 billion in annual revenue, and assets of $11.3 billion, and 125 year heritage. She is also a board member at the Canadian Toy Association, the first-ever retail member in the organization’s history whose members include manufacturers, importers, distributors, and retailers in the $2.5 billion toy industry in Canada. She is also a board member at the Retail Council of Canada, the voice of retail in Canada, representing 45,000 store fronts, $485 billion in sales and 2.2 million employees.