Adam oversees the MEC Label, Merchandising, Marketing and Digital teams. Before starting at Mountain Equipment Company, Adam was the CMO for Canadian tech start-up North (acquired by Google). He has deep experience in the realm of outdoor retail, and has led sales and brand marketing groups at global industry leaders Salomon, The North Face and Arc’teryx. He’s also served on the board of The Conservation Alliance.
Adam has been an MEC member since 1994, and when he’s not working with our staff to develop and bring in new gear, he’s using it outside on backcountry ski tours, mountain bike trails, and running routes in the North Shore mountains.