Eleanor Lynch is a 15+ year senior retail executive with broad Canadian market experience across footwear, accessories and cannabis retail, holding positions ranging from district management, national store sales and operations and Chief Operating Officer. With her first-hand experience aligning retail systems and processes with the cultural beliefs of an organization, Eleanor provides insights into all aspects of the retail journey: from balancing front-line employee and customer experiences to the intricacies of delivering back-of-house operations in today’s complex and dynamic retail environment.