David Ian Gray is a recognized expert on retail and shopper trends, consistently producing high-impact knowledge for over 30 years. With his team of experts at DIG360, David provides fresh counsel across Canada to Founders, CEOs and other executives on defining customer-relevance, rethinking customer-experience and tailoring roadmaps for evolving their retail concepts during times of change. He presents on emerging retail trends, the role of retail in a sustainable future, the need for strategic adaptation and management of innovation, and other drivers of transformation. David has taught senior executives globally for the prestigious London Business School, emerging Marketers at the Schulich School of Business and BCIT, and is widely sought for insight by business media.  Most recently, he was the co-founder and co-host of The Business of Retail podcast.