Briannah has 20 years of marketing leadership experience in developing sustainable competitive advantage for brands across D2C, B2B, and B2C sectors within the dynamic new media landscape. She is an experienced growth marketing leader with a proven track record in developing and executing compelling customer-centric programs and campaigns across a variety of industries including retail, tech, FMCG, and the creative industries. As a degree qualified photographer and graphic designer, Briannah balances the art and science of brand and digital to help brands effectively navigate today’s fast-evolving competitive landscape and effectively position themselves for growth, build brand equity, and create best-in-class customer experiences.
Known for fostering a culture of creative courage and collaboration, Briannah empowers her teams to take calculated risks and push boundaries to create memorable brands. Her expertise lies in designing omnichannel marketing strategies that nurture sustainable competitive advantage. In her role as Senior Manager of Digital & Content for Trail Appliances, Briannah looks after a wide array of full-funnel marketing initiatives for the family-owned company’s Retail, Builder & Designer Sales divisions.