Registration Open

Breakfast and Networking Hall Open

Opening Remarks

Diane J. Brisebois

Diane J. BriseboisPresident & CEO, Retail Council of Canada

Why Experiential Retail is Necessary for Brick and Mortar Retail

As the global leader in made to measure apparel, INDOCHINO has developed the shopping experience of the future. In this session Michael LeBlanc, sits down with Drew Green, CEO of INDOCHINO to explore their unique experiential approach to retail, and how a retailer can achieve both expansive growths and a profitable EBITDA while investing in experience.

Drew Green

Drew GreenPresident and CEO, INDOCHINO

Michael E. LeBlanc

Michael E. LeBlancFounder and Principal, M.E. LeBlanc & Company

Leading a New Retail Paradigm

Mat Povse, Senior Vice President of Retail and Geek Squad Service with Best Buy Canada joins us to share what they’re doing around in-store experience and their focus on the human side of retail. Mat will also discuss how they’re providing a seamless experience for customers by integrating services and retail in the seamless experience.

Mat Povse

Mat PovseSenior Vice President of Retail and Geek Squad Services, Best Buy Canada

Direct-to-Consumer Retail: The Hard Truth

Everyone in business is looking for ways to cut out the middleman to save costs and the internet has made it easier for companies to go directly to the consumer. Ashley Freeborn, Founder of popular Vancouver based brand Smash + Tess will highlight the good, bad and ugly sides to their business journey. How they started with direct to consumer, and their ability to branch out from there as well as the highs and lows of online shopping.

Ashley Freeborn

Ashley FreebornFounder / Principal / Managing Director, Smash + Tess

Session Announcement Coming Soon

RCC's "Fast Five" Thought Leadership Series

Networking Break

A.M. Concurrent Session

Drive Sales, Not Impressions with a More Effective Digital Strategy
In many cases, digital campaigns are set up to drive “activity” metrics like impressions, clicks and click-through-rates instead of doing what they are supposed to – to drive sales!

During this fun and entertaining session, we will share learnings from our experience with more than 400 brands in 20 countries to show you how you can connect digital marketing to real-world store traffic and revenue generation. We will also walk through a case study which outlines how M&M Food Market used digital media to generate measurable on-the-ground sales.

Kirk Allen

Kirk AllenCOO and Co-Founder, Reshift Media

A.M. Concurrent Session

Creating the Customer Experience of Tomorrow; How Retailers are Staying Ahead of the Curve
Today’s retailers understand that success is dependent not only on the products and services they offer, but also on the customer experiences they deliver. The widespread adoption of digital and mobile technologies has led to an increased demand for convenience and seamlessness at every interaction. To deliver, retailers are fusing online and offline strategies to improve in-store experiences, increase sales and ultimately stand out from the competition. In this session, Kimberly Kuzmak from American Express, shares new Canadian retail data insights on the adoption of current payment technologies among retailers and explores what to prioritize in order to deliver the customer experience of tomorrow.

Kimberly Kuzmak

Kimberly KuzmakDirector of Client Management - Western Canada for Global Merchant & Network Services, American Express

A.M. Concurrent Session

Session Announcement Coming Soon

Lunch and Networking

P.M. Concurrent Session

IKEA Canada: Engaging Canadians on its Path to Become Circular
The nascent shift from a linear to circular economy presents many challenges and opportunities for retailers, but today most efforts focus on product & packaging design and collection & recycling – the beginning and end of the value chain. This session will outline how IKEA Canada is focussing in between, supporting Canadians to extend the life of IKEA products, maximize their value, and create more frequent and meaningful interactions with the IKEA Brand.

Brendan Seale

Brendan SealeHead of Sustainability, IKEA Canada

P.M. Concurrent Session

Session Announcement Coming Soon

P.M. Concurrent Session

Session Announcement Coming Soon

Networking Break

Cannabis in Canadian Retail: The New Frontier

On October 17th Canada official launched the legalization of recreational Cannabis across the country. Since the initial announcement of the plan to legalize, both federal and provincial governments have scrambled to develop business standards, laws and regulations to support and manage this new frontier. At the same time, smart business people immediately started developing Cannabis operations for the eventual goal of retail consumer sales. Depending on which province you live, the rules for selling Cannabis are different. However, despite these challenges, companies have not only grown, but flourished. Now, they are preparing to open their doors across Canada.

In this session, the top Cannabis Retailers in Canada come together to discuss the new and innovative retail journey that they’ve begun. They have acknowledged that to succeed they must better understand retail in Canada and recognize the need to connect with smart retail people and suppliers who can help them flourish. They will also discuss how Cannabis retail is unique and does not fit into traditional retail models.

Session Announcement Coming Soon

Session Announcement Coming Soon

Closing Remarks

Networking Reception